How to Write an Advertisement Critique Essay

Step by step instructions to Write an Advertisement Critique Essay Composing an Advertisement Critique Essay What is a promotion study exposition? Step by step instructions to begin an ad investigation: Tips on the best way to begin Step by step instructions to compose a blueprint Step by step instructions to compose a postulation for a promotion scrutinize paper Step by step instructions to compose a presentation Tips on the most proficient method to compose a presentation and postulation Step by step instructions to compose body sections Tips on body composing The most effective method to complete a promotion study exposition Tips on end composing Ad examination amendment: Tips on modification Ad scrutinize article test Publicizing assumes a significant job in todays world. There are individuals who rely upon promoting for their work while others have manufactured multi-billion dollar organizations from publicizing. It is assessed that in a year, individuals spend up to $450 billion and for the U.S. represents 33% of the above sum. Hence, publicizing is for sure a significant division. What is a promotion investigate exposition? The above data is fundamental for an article author to build up their notice examination. Be that as it may, one should, above all else, comprehend what a promoting investigation is just as its fundamental highlights. A publicizing scrutinize article can be depicted as a paper whose point is to profoundly look at an advertisement and give a complete examination of the equivalent. Its highlights are not distinctive to that of different papers since it will have a presentation with a postulation explanation, a body with a few point sentences, lastly an end. In any case, you have to guarantee your composing centers exclusively around the promotion and that you give your decision on the advertisement. Instructions to begin a commercial investigation: Tips on the most proficient method to begin Each practiced author will reveal to you that beginning an exposition is the most troublesome stage. The beginning will consistently give you a few difficulties. Be that as it may, as you continue composing, you develop as an essayist and your expanded experience will help handle and tackle any sort of paper. To begin a notice investigation, think about the accompanying tips: Pick a promotion you comprehend and like to compose on. Guarantee you know about the item being promoted. Enigmatically depict the promotion. Take a gander at the promotion distinctly and note all that you find fascinating or that catches your consideration. Build up a contention you wish to communicate in your paper. Build up a layout. Step by step instructions to compose a layout A framework is essentially a guide or a model of your paper. It ought to incorporate your fundamental thoughts just as anything you wish to have in your paper. It ought to likewise be organized into a presentation, a body, and an end. This is fundamental since it causes you characterize the data that goes into each fragment. Make your framework brief however careful. This will assist with making your work simpler in light of the fact that you will essentially be topping off information or data. Separate your focuses and ensure each stands all alone. The most effective method to compose a theory for a promotion study article As effectively expressed, you can't expound on an advertisement you don't comprehend. In this manner, first recognize what a proposition explanation is and what it does before you get to how to compose it. A concise clarification is as per the following: a theory proclamation is an announcement conveying your fundamental contention or the point you wish to communicate to your crowd. The essential things you have to comprehend here include: Make it brief and clear. Guarantee it is sufficiently definite to impart your central matter or contention. The most effective method to compose a presentation A presentation is the most significant piece of your paper. It draws the consideration of your perusers as well as guarantees they are intrigued enough to peruse the whole article. You, thusly, need to guarantee it is as fascinating as could be expected under the circumstances. You ought to likewise make it brief however point by point enough to catch and convey your primary contention. The above essentially implies you have to incorporate your postulation explanation. Tips on the best way to compose a presentation and theory To all the more likely clarify what the above segment is imparting, think about the accompanying tips: Start with a snare. A snares point is to catch the consideration of your crowd; it is consistently the first or second sentence. Give a general rundown of the promotion. This incorporates the organization, the item, and so on. Remember your proposal explanation for your presentation. Step by step instructions to compose body passages Body passages predominantly expand on your theory explanation. They help to clarify your contention further by utilizing other littler contentions. While composing the body sections, you have to guarantee that each passage starts with a theme sentence. Point sentences are then trailed by supporting sentences which basically offer help or proof to your theme sentences. Tips on body composing Use theme sentences to begin your passages. Ordinarily the body ought to be 3-5 sections in length except if expressed something else. Refer to any data you incorporate and that isn't your unique thought. Make reference to or show the promotions focused on crowd. Notice a portion of the procedures utilized in the promotion to make it additionally speaking to the crowd. Give the literary procedures utilized in the advertisement. Step by step instructions to complete a notice scrutinize paper In the end, you have to recap or give a rundown of your paper incorporating the contentions utilized in your paper. You additionally need to have a rehashing of your postulation articulation. The completing of a paper is in reality significant. You have to make it critical and such that will be hard for your crowd to overlook. Tips on end composing For a commercial investigate paper, you have to consider the accompanying tips as you compose your decision: Recap your article by giving a little rundown of your composition. Repeat your proposal explanation. Give proposals on how the promotion could be improved. Talk about ramifications of the promotion on the social, political, social parts of the general public. Commercial investigation update: Tips on modification Reexamining your articles ought to be a significant and compulsory advance as an essayist. Changing methods re-perusing your article and rectifying any missteps you find in your paper. While updating your paper think about the accompanying tips: Utilize online sentence structure checkers to assist you with adjusting a portion of the accentuation and syntactic blunders. Give a confided in companion or relative your article to peruse and to offer certified criticism. Refer to any snippet of data which isn't unique. Promotion study article test Coca-Cola is by a wide margin the most beneficial soda pops organization. The organization isn't just versatile yet in addition continues reexamining itself which makes it increasingly delightful and gives the clients minimal possibility of disregarding their items. Their new advert named Taste the Feeling is undoubtedly suggestive of the company’s ability in guaranteeing that customers continue purchasing their items. The promotion isn't just engaging yet additionally prompts one to go get a Coca-Cola bottle. The Taste the Feeling advertisement not just and effectively joins the entirety of the company’s items yet additionally serves to grandstand why the organization is the place it is. As a matter of first importance, the promotion is straightforward and is likewise fitted with suitable subtitles which look to clarify each second that could be gone through with a super cold Coke. The crowd is clearly the youthful buyers or the recent college grads whose way of life could suit the flavor of Coca-Cola. It is additionally reasonable for state that the advertisement accomplishes its motivation and feels free to utilize characters whose way of life is suggestive of the intended interest group. Also, the advertisement requests to the feelings of each and every individual who is watching by including a progression of sincerely charged minutes. In every one of these minutes, the promotion shows a coke being delighted in along these lines assisting with quieting the characters’ nerves down or to just assist them with getting a charge out existing apart from everything else more. Here, the organization was attempting to make secure its situation as the pioneer in the sodas business. Moreover, one can say that the organization was additionally attempting to charm itself to the clients much more. Thirdly, the message was additionally clear and one could detect the delight of drinking Coca-Cola. The objective was attempting to show how the beverage makes minutes unique and all the more considerably increasingly nostalgic. By utilizing this mode or heading of promoting, it is conceivable to get or to get a handle on the consideration of watchers. Everybody will essentially be wanting for the extraordinariness of having a super cold Coca-Cola bottle at whatever point they are having or considering unique minutes. All in all, it is hard to get a negative part of the advertisement. It catches one consideration as well as joins the results of the organization. The subject which is straightforward and snappy is likewise something that is extraordinary and in this way, assists with making it all the more engaging. It is without a doubt hard to beat this specific promotion and different organizations should know.

Computers and Information Systems Essay

Presentation OF INFORMATION SECURITY POLICY Data is a significant resource. The security of these advantages is a fundamental administration duty. Utilizing officials are answerable for: †¢ Identifying and securing PC related data resources inside their appointed territory of the board control and guaranteeing that these advantages are utilized for the executives affirmed reason just and all workers comprehend their commitment to ensure them. †¢ Implementing security practices and strategies that are predictable with the Company Information Asset Security Manual and estimation of the benefits. Protection AND SECURITY POLICIES TAKEN CARE BY VARIOUS HIGHLY RECOGNIZED HEALTHCARE ORGANIZATION Accomplices HEALTHCARE ORGANIZATION Accomplices HealthCare is focused on guaranteeing the protection and security of patient wellbeing data. So as to encourage and execute the exercises identified with the protection and security of Protected Health Information (PHI), Partners HealthCare has selected a Corporate Privacy Officer. The security official liable for execution and oversight of the arrangements and techniques in regards to the protection of wellbeing data at their site. BETH ISRAEL MEDICAL CENTER Beth Israel Medical Center has embraced CPRI Toolkit - Technology Resources Policy to guarantee uniform and fitting utilization of its PC and media transmission assets (the â€Å"Technology Resources,† characterized underneath). Arrangement: In utilizing or getting to the Technology Resources, Users must agree to the accompanying arrangements. NO EXPECTATION OF PRIVACY â€Å"Users comprehend and concur that: BIDMC holds the right, with or without cause or notice to the User, to access or screen the Computer Information, including User email and Internet usage.†(Hodge et al. 1968, pg 17) Please remember that anything made or put away on the Technology Resources, including the Computer Information, might be checked on by others and that even erased documents might be recouped. Utilization OF E-MAIL AND INTERNET ACCESS AND USE All User email tends to doled out by BIDMC will remain the sole and elite property of BIDMC. Clients should attempt to make each of their electronic correspondences honest and precise. â€Å"Users should utilize a similar consideration in drafting email and other electronic reports as they would for some other composed correspondence. The nature of your composing will consider BIDMC. Clients are urged to utilize the Internet and intranets to help them in the exhibition of their jobs.† (Thomas. R. 2001, 87) PASSWORDS Clients are answerable for shielding their passwords for access to the Technology Resources. Clients ought to perceive that the mix of a logon recognizable proof and secret word is what might be compared to a mark and that the revelation to another individual is what could be compared to giving that individual a marked unlimited free pass. MAYO HEALTHCARE ORGANIZATION Mayo HealthCare is focused on guaranteeing the protection and security of patient wellbeing data by methods for specific arrangements. ACCESS CONTROL TERMS †Individual-based access control. †Role-based access control. †Context-based access control. Arrangement RELATED TERMS †Policy: an expansive articulation of guideline or goal that presents Mayo’s position. Approaches are deciphered and upheld by principles. †Standard: a standard or guideline that indicates direct or a game-plan. Measures are compulsory mandates for actualizing Mayo strategy that guarantee uniform consistence. †Guideline: a suggested strategy or a reaction to a given circumstance. Rules ought to be viewed as while deciding how to execute gauges. Ensured HEALTH INFORMATION (PHI) I. Data security Mayo Foundation will shield its essential data from unapproved get to, change, exposure, or annihilation, by directing security program with patients and of Mayo Foundation. II. Security organization A gathering will exist to create and keep up a data security program for Mayo Foundation elements. Subjects COMMON AMONG EACH ORGANIZATION'S POLICIES †¢ Controlling Access to Information and Systems, Operations and Administration. †¢ Network Security Policies. †¢ E-mail and the Worldwide Web, Telephones and Fax. †¢ Data Management. †¢ Backup, Recovery and Archiving. †¢ Document Handling. †¢ Securing Data. KEY SECURITY PRINCIPLES AND ELEMENTS FOR INFORMATION SECURITY AND PRIVACY MANAGEMENT The key security standards and the basic regions requiring improvement for the medicinal services association. Making sure about REMOTE ACCESS AND OTHER DRIVERS OF PHYSICIAN EFFECTIVENESS For some, suppliers, guaranteeing doctor adequacy and personal satisfaction is a top need. This incorporates helping doctors increase off-site access to records, without going to the medical clinic or sign into numerous emergency clinic frameworks. Stretching out SECURITY AND PRIVACY TO THIRD PARTIES Secure interoperability from emergency clinics to doctor rehearses is additionally turning into a necessity as the human services industry in numerous worldwide markets moves towards more extensive utilization of electronic clinical records and data sharing across synergistic gatherings, (for example, the rising US territorial wellbeing data associations). (Perry. E., 1967, 48) Creating BUSINESS CONTINUITY AND DISASTER RECOVERY PLANS In the wake of prominent cataclysmic events and wellbeing related emergencies around the world, most medicinal services respondents (70%) recognized business coherence and fiasco recuperation arranging as one of the most basic business factors driving their data security spending. Forty-four percent, be that as it may, don't yet have such an ability, and 59% report that creating or improving these plans is a vital security activity for the coming year. References Hodge, Bartow, and Hodgson, Robert. N. (gesture.). 1968 Management and the Computer data framework McGraw-Hill Companies, The, New York, NY, U.S.A. pg 17 Peltier, Thomas. R. (n.d.). 2001, Information Security Policies what's more, Procedures: A practitioner’s Reference. TAYLOR and FRANCIS LTD, pg. 87 Rosove, Perry. E. (n.d.). 1967, Developing Computer-based Data framework. John Wiley and Sons, NY,pg. 48

Understanding the Stigma Around Mental Illness

Understanding the Stigma Around Mental Illness Theories Social Psychology Print Understanding the Stigma Around Mental Illness By Jenev Caddell, PsyD facebook twitter linkedin Jenev Caddell, PsyD, is a licensed psychologist, relationship coach, and author. Learn about our editorial policy Jenev Caddell, PsyD Medically reviewed by Medically reviewed by Steven Gans, MD on April 27, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 21, 2019 JGI/Jamie Grill / Getty Images More in Theories Social Psychology Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Biological Psychology Psychosocial Psychology Anyone who has had experience with mental illness, personally or professionally, can tell you that despite advances in psychiatry and psychology, a great deal of stigma remains. One needs only to think of the book and movie One Flew Over the Cuckoos Nest to get a feel for that stigma. The field of mental health has made some distance since that time, but the stigma continues to be a reality. Types of Stigma The stigma associated with mental illness can be divided into two types: social stigma, which involves the prejudiced attitudes others have around mental illness; and self-perceived stigma, which involves an internalized stigma the person with the mental illness suffers from. Both are very real. A review of studies on the public stigma of mental illness?? shows the stigma is still widespread, even as the public has become more aware of the nature of different conditions. While the public may accept the medical or genetic nature of a condition and the need for treatment, many people still have a negative view of those with mental health conditions. Perceived stigma leads to an internalized shame about having a mental illness. It has been found in a long-term study that this sort of internalized stigma leads to poorer treatment outcomes.?? A Brief History Mental illness has a long history of being stigmatized in societies around the globe. From being thought of as the mark of the devil, to being considered a moral punishment, the ideologies around the etiology of mental illness have ranged wide. As a result, treatment has historically not always made scientific sense and has been brutal and inhumane. Dating back to Neolithic times, trephining,?? for example, involved chipping a hole in the persons skull to release the evil spirits. Treatment of mental illness has come a long way since then, but the fields of psychology  and psychiatry are relatively young ones and have a long way to go. Stigma has arisen out of fear and a lack of understanding. It has persisted even with greater knowledge about the biochemical and genetic natures of different conditions. The representation of mental illness in mass media can add to the stigma. As scientists continue to learn more about the causes of mental illness and develop an effective treatment, it is hoped that stigma will decline.?? The Effects The effects that stigma has on people with mental illness and their families are extensive. With stigma comes a lack of understanding of important others, which can be invalidating and painful. This can lead to isolation and shame.  Stigma can also lead to harassment, bullying, and even violence. People with mental illnesses have  faced discrimination in seeking employment and even housing.  Stigma also  prevents people from seeking help or getting treatment, and as a result, their symptoms become worse and more difficult to treat. How to Cope If you have a mental illness, know that you are not alone. One in four Americans has a mental illness of some kind.  Whatever you do, stay connected to others and get support. Organizations such as  the  National Alliance on Mental Illness (NAMI)?? offer educational and supportive resources for people and families who are affected by mental illness. Get treatment so that you can experience reduced symptoms and a better quality of life. If you do not have a mental illness, educate people around you about the reality that mental illness is more common than people realize and speak out against stigma. Debunk myths about mental illness such as the idea that people with schizophrenia are usually violent.  If a family member or friend makes a disparaging remark about someone with a mental illness, educate them and have a no tolerance policy. While stigma continues to exist, it can be eventually eliminated  with greater education and awareness about mental illness.

Understanding the Stigma Around Mental Illness

Understanding the Stigma Around Mental Illness Theories Social Psychology Print Understanding the Stigma Around Mental Illness By Jenev Caddell, PsyD facebook twitter linkedin Jenev Caddell, PsyD, is a licensed psychologist, relationship coach, and author. Learn about our editorial policy Jenev Caddell, PsyD Medically reviewed by Medically reviewed by Steven Gans, MD on April 27, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 21, 2019 JGI/Jamie Grill / Getty Images More in Theories Social Psychology Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Biological Psychology Psychosocial Psychology Anyone who has had experience with mental illness, personally or professionally, can tell you that despite advances in psychiatry and psychology, a great deal of stigma remains. One needs only to think of the book and movie One Flew Over the Cuckoos Nest to get a feel for that stigma. The field of mental health has made some distance since that time, but the stigma continues to be a reality. Types of Stigma The stigma associated with mental illness can be divided into two types: social stigma, which involves the prejudiced attitudes others have around mental illness; and self-perceived stigma, which involves an internalized stigma the person with the mental illness suffers from. Both are very real. A review of studies on the public stigma of mental illness?? shows the stigma is still widespread, even as the public has become more aware of the nature of different conditions. While the public may accept the medical or genetic nature of a condition and the need for treatment, many people still have a negative view of those with mental health conditions. Perceived stigma leads to an internalized shame about having a mental illness. It has been found in a long-term study that this sort of internalized stigma leads to poorer treatment outcomes.?? A Brief History Mental illness has a long history of being stigmatized in societies around the globe. From being thought of as the mark of the devil, to being considered a moral punishment, the ideologies around the etiology of mental illness have ranged wide. As a result, treatment has historically not always made scientific sense and has been brutal and inhumane. Dating back to Neolithic times, trephining,?? for example, involved chipping a hole in the persons skull to release the evil spirits. Treatment of mental illness has come a long way since then, but the fields of psychology  and psychiatry are relatively young ones and have a long way to go. Stigma has arisen out of fear and a lack of understanding. It has persisted even with greater knowledge about the biochemical and genetic natures of different conditions. The representation of mental illness in mass media can add to the stigma. As scientists continue to learn more about the causes of mental illness and develop an effective treatment, it is hoped that stigma will decline.?? The Effects The effects that stigma has on people with mental illness and their families are extensive. With stigma comes a lack of understanding of important others, which can be invalidating and painful. This can lead to isolation and shame.  Stigma can also lead to harassment, bullying, and even violence. People with mental illnesses have  faced discrimination in seeking employment and even housing.  Stigma also  prevents people from seeking help or getting treatment, and as a result, their symptoms become worse and more difficult to treat. How to Cope If you have a mental illness, know that you are not alone. One in four Americans has a mental illness of some kind.  Whatever you do, stay connected to others and get support. Organizations such as  the  National Alliance on Mental Illness (NAMI)?? offer educational and supportive resources for people and families who are affected by mental illness. Get treatment so that you can experience reduced symptoms and a better quality of life. If you do not have a mental illness, educate people around you about the reality that mental illness is more common than people realize and speak out against stigma. Debunk myths about mental illness such as the idea that people with schizophrenia are usually violent.  If a family member or friend makes a disparaging remark about someone with a mental illness, educate them and have a no tolerance policy. While stigma continues to exist, it can be eventually eliminated  with greater education and awareness about mental illness.

Art Analysis Patssi Valdez And Bernard Buffet - 1023 Words

Art is something that can be described and expressed in several different ways to communicate ideas and emotions through visualizations. Through art we are able to see the world like never before. It inspires and motivates us to be creative. We are able to think further and beyond. In addition, art gives us the ability to understand what artists are trying to display and the messages they are trying to convey through their works. Art can be found anywhere and created by anyone (Dewitte, Larmann, and Shields 29-30). Patssi Valdez and Bernard Buffet are two artists that I found at the University of Southern Mississippi Museum of Art. Patssi Valdez is an American Chicana artist born in 1951 in Los Angeles, California. She is capable of many talents in different forms of media such as performance and conceptual art, installations, murals, fashion design, collage, photography and more (â€Å"Search Collections†). She attended Otis College of Art Design and received her B.F.A. in 19 85. She was also a member of the East Los Angeles Chicano artist collective called ASCO (â€Å"Patssi Valdez†). Valdez has received a tremendous amount of awards for her work from many notable organizations, including the J. Paul Getty Trust Fund for the Visual Arts, National Endowment for the Arts, and the Brody Arts Fellowship in Visual Arts (â€Å"Offramp Gallery†). Her artwork can be found in the National Hispanic Center Collection, National Museum of

The Practices Of Qualitative And Mixed Research - 2238 Words

Abstract In this paper I will discuss and explore the practices of Qualitative, Quantitative and Mixed research. I will examine the strengths and limitations of each methodology. I also intend to identity what scholars believe is needed in order to create a research study and what they identify as good research. Finally, I will examine ethical and diversity issues researchers come across when conducting research such as: respect for persons, Beneficence, Justice, Cultural Competence and Informed Consent. Quantitative Research mainly focuses on gathering mathematical statistics to explain a phenomenon. According to Locke, Silverman Sprirduso (2010), there are five statistics that are used by researchers: descriptive, correlation, and quasi-experimental/experimental, single subject and meta-analysis. Each subcategories technique is used in Quantitative to describe something about the study. The intention of descriptive is to explain a sample on a specific variable. Subsamples can also be defined on the same variable (Locke, et. at 2010). Some of the frequently descriptive research formats consists of the following: Survey research, political polling, and Delphi surveys. The purpose of correlation is to anticipate a standard variable, or to examine a model of the interrelationship between variables consumed to predict a variable (Locke, et. at p.95). Formats used are: predictive, multiple regression, casual modeling, structured equation modeling and pathShow MoreRelatedQuantitative, Q ualitative And Quantitative Methodologies804 Words   |  4 PagesIntroduction Along with qualitative and quantitative methodologies in research, the trend of combining both qualitative and quantitative methodologies is widely used and increasingly articulated, attached to research practice and recognized as the third major research approach or research paradigm (Johnson, Onwuegbuzie Turner, 2007). 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Internet Background Checks A Wave Of The Future, And It...

Jazmin Herrera Professor Dominguez English 301-11 15 December 2014 Research Paper Internet background checks are a wave of the future, and it is here now. â€Å"Internet background checks† refers to the process were employers gather information from the internet about a person-in this case, a job or college applicant, to determine as much as possible of the applicant before they hire them (Rainey; Reicher). With a click of a button, one can type in someone’s name into google, an internet search engine, and find information about them in a second. Social media networks such as Facebook and Twitter allow one to keep in touch with friends and allow you to meet new people. In which, many people spend hours each day updating their profiles, messaging their friends and clicking through photo albums. However, these social media networks are also means for employers and college admissions to see into an applicant’s real life. To see what type of message they are sending, and validating their applicant’s resumes. To some people, this may be unet hical. Because of this, internet background checks are a controversial topic due to some people debating that internet background checks are an invasion of privacy. However, with increasing competition for job titles and school admissions, employers and college admissions need a way to insure they are making the right choice when choosing an applicant. Admissions and employers want an applicant that is a good fit for the culture based on the imageShow MoreRelatedDigital Music Industry3387 Words   |  14 PagesI. Introduction Many people are still perplexed how ‘you are my love’ (a very popular song on the internet in China) has become popular, which is also considered cheesy from the view point of some mainstream recording industries and organizations. 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The sources used to acquire this information may be as simple as remembering information from past experience (i.e., memory) or the consumer may expend considerable effort to locate information from outside sources (e.g., Internet search, talk with others, etc.). How much effort the consumer directs toward searching depends on such factors as: †¢ The importance of satisfying the need, familiarity with available solutions, and the amount of time available to search. †¢ To appealRead MoreQuestions On Online Hotel Management Essay7516 Words   |  31 PagesCascading style sheets (CSS) 13 1.8.4 Java query 14 1.8.5 Database 15 1.8.6 My SQL 15 1.8.7 Asynchronous JavaScript and XML 16 1.9 Web server 17 1.9.1 Introduction to web server 17 1.10 NetBeans 18 1.11 Chapter Summary 19 References 20 CHAPTER 2 22 BACKGROUND AND LITERATURE REVIEW 22 2.1 Structuring a literature review 22 2.1.1 Introduction 22 2.1.2 Models 22 2.1.3 Body 23 2.1.4 Works Consulted 23 2.2 Relevant Material 23 2.2.1 5 Star Hotels in Mumbai – Palladium Hotel 23 2.2.2 Skycity Hotel 24 2.2.3Read MoreFacebook Addiction Study6315 Words   |  26 PagesChapter 1 INTRODUCTION Background of the Study Nowadays, almost everyone connects through social networking sites. I ¶ve heard people tell an acquaintance,  ³Yeah, I think I ¶ve seen you in (insert site here)! ´. Surprisingly, that gets the conversation going especially if you share the same interests as your New Found Friend (Villaraza, 2007). Nowadays, online networking is not only about friendship, but also about different possibilities which it provides to its users. Friendster, which is one

Relationship Between The Treaty Of Waitangi †MyAssignmenthelp.com

Question: Discuss about the Relationship Between The Treaty Of Waitangi. Answer: Cultural safety is a concept which is drawn from the work of Maori nurse of New Zealand. It is defined as an efficientnursing exercise of an individual or even family from a specific culture established upon an individual or a family (Came, Cornes McCreanor, 2018). Within this essay it would examine the relationship between the Treaty of Waitangi, Maori health and also cultural safety. Furthermore, it could discussnursing methods that illustrates concepts of protection, partnership, together with participation. The treaty of Waitangi, cultural safety and Maori are invariably interconnected. The treaty was between Maori and British crown. At the time the death rates was high due to wars and diseases. Maori at the time was the minority group in New Zealand and they did not have health equality like others who were not Maori (Wepa, 2015). To help Maori improve their health status, the treaty was signed. The health professional needed to follow the three principles provided within the treaty: Partnership, protection and participation to help Maori improve their health (Wepa, 2015). The principle of partnership emphasizes that nurses need to maintain therapeutic relationship with Maori to establish health outcomes that is accepted. On the principle of participation enables Maori to be involved in decision making of their care (Wepa, 2015). On the last principle, protection of the cultures as well as the beliefs of Maori are important before the nurses provides any health services. In the same se nse cultural safety helps to recognize inequalities within the health care interactions. Therefore, practicing the Treaty of Waitangi and cultural safety supports quality improvement of service delivery in the health care (Wepa, 2015). Onenursing strategies which explain the Treaty of Waitangi is therapeutic communication. Communication skills are important to the nurses to enable them educate or even empower the client (Nursing Council of New Zealand, 2011). Through good communication, nurses will be able to understand Maori culture. Nonetheless, they should never presume a patient might adapt to certain set of the cultural belief just by look even though the patient look they belong to a particular culture. Therefore, when there is good communication skills the nurses would adapt a good rapport with the client and this would enable establish a therapeutic relationship which would leads to better health outcomes (Nursing Council of New Zealand, 2011). Anothernursing strategy utilized to demonstrate the principles in the Treaty is collaboration. The nurses should maintain a therapeutic relationship with their client. This is achieved through the collaboration which is established toward common objective to attain better health outcomes for the Maori community (Richardson, Yarwood Richardson, 2017). The nurses respect the unique cultural identity of the client through involving them when it comes to decision making. Consequently, this can strengthen on the patient awareness in regards to their treatment and emphasizes on positive health outcomes. Overall, it is important to follow Waitangi Treaty as well as cultural safety to achieve a positive health outcome amongst Maori community. Self awareness as well as collaboration are two significant strategies to demonstrate the principles of Waitangi Treaty. References Came, H., Cornes, R., McCreanor, T. (2018). Treaty of Waitangi in New Zealand public health strategies and plans 20062016. The New Zealand medical journal, 131(1469), 32- 37. Nursing Council of New Zealand. (2011). Guidelines for culture safety, the Treaty of Waitangi and Maori health in nursing education and practice. Retrieved from htt://www.nursingcouncil.org.nz/Publications/Standards-and-guidelines for nurses Richardson, A., Yarwood, J., Richardson, S. (2017). Expressions of cultural safety in public health nursing practice. Nursing inquiry, 24(1). Wepa, D. (Ed.). (2015). Cultural safety in Aotearoa New Zealand. Cambridge University Press.

Pornography And Sex Crimes Essays - Anti-pornography Feminism

Pornography And Sex Crimes "What is going on?" were the only words I could pull from my shaking mouth. I will never forget the pain in my gut when I opened the door to find my nine-year-old sister watching a porno. "I found it in Billy's room and wanted to see what it was, I'm sorry Jes." As I watched tears role down her face, a feeling of rage exploded within me. It was then that I realized that pornography is not only being watched by adults, but being explored by our youth as well. What has our society come to, and what role does pornography play in it? It's definitely not the positive outlet. I believe pornography can be dangerous because it dehumanizes family values, and leads to vicious acts of violence. 1. Family Values The stone first strikes at the very heart of family values. It presents behavior that is immoral and sinful as acceptable. Pornography makes premarital sex, adultery, and a variety of other perversions not only permissible, but attractive. It encourages both male and female homosexuality, which are lifestyles that are not acceptable to many people. It is not only those who come into direct contact with pornography that are affected. The ripples spread, and with them the effects of smut on the community as a whole. The Pontifical Council's report cited strong evidence that obscene materials "corrode human relationships, exploit individuals (especially women and young people), undermine marriage and family life, foster anti-social behavior and weaken the moral fiber of society itself." Even nonviolent pornography is harmful according to a study by Dr. Dolf Zillman and Dr. Jennings Bryant. After weeks of exposure to soft-core material, those who participated in the experiment said they felt "less satisfied with their partner's sexual performance, affection and physical appearance." After assessing the results of Zillman and Bryant's study, sex addiction expert Dr. Cline concluded that"this world suggest that the consumption of pornography erodes material values and the institution of marriage itself." This may be borne out by escalating divorce rates over the years in which pornography has flourished. 2. Young Sex Offenders Not only does pornography attack family values, but it also leads many to violence. Dr. Victor Cline conducted a pilot study for the U.S. Department of Justice on the effects of Dial-A-Porn. He found that "in every case, without exception, the children became hooked on this sex by phone and kept going back for more." He thought the conclusion was inescapable. He believed Dial-A-Porn had an "addiction effect." Police statistics indicate that an increasing number of young people addicted to hard-core pornography are acting out what they have learned. Recent cases include sexual assault on a two-year-old girl by two Detroit boys (one was only eleven years old), the rape of a mentally retarded girl by five New Jersey teenagers using a broomstick and a miniature baseball bat, and a gang of boys age twelve to seventeen raping and brutally beating a women jogger in New York City's Central Park. Many of these young abusers have themselves been abused. Sometimes occurring when they are very young, only three to four years old. Sometimes the ones who abused them are family members, a babysitter, or a friend of the family. Pornography plays a part in the abuse, either in terms of arousing the molester, attracting the child's interest, or showing the child what to do. Former Los Angeles Police Chief Daryl F. Gates of the Sexually Exploited Child Unit points out that "the frequent recovery of pornography in sexually exploited child cases is not considered to be happenstance." It is a part of the pattern. 3. Pornography Does Not Incite Violent Sex Crime I have realized that there are people out there that believe pornography is not bad, and that it doesn't lead to sex crimes. However what about the convicted murderer that was seriously involved in pornography, Ted Bundy. Bundy, who raped and murdered an unknown number of victims, was executed in 1989 for killing a twelve-year-old girl. Shortly before his death, Bundy discussed his addiction to pornography with a psychologist. "I would keep looking for more potent, more explicit, more graphic kinds of materials," Bundy said, adding finally " you reach the jumping-off point where you begin to wonder if maybe actually doing it will give you that which is beyond reading books about it or looking at it." Studies by the Federal Bureau of Investigation's behavior science unit reveal that "about 80 percent of killers who commit sexual crimes have a taste for violent

How to Create a Killer Content Strategy for Your New Blog - CoSchedule

How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life. How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life.

Las Vegas, Nevada Essay Example | Topics and Well Written Essays - 500 words

Las Vegas, Nevada - Essay Example Las Vegas, Nevada ranks among the pioneer regions to embrace technological developments. This is because Las Vegas has always been a busy city famed for its earlier role in the entertainment industry. Investor’s focus on Vegas to initiate innovations that is marketable to populations living within the popular culture. This has resulted in unprecedented introduction of new technology to all groups of people. Kelion (1) highlights â€Å"Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show†. Researchers have continually focused on Vegas to draw new statistics about the impact and spread of technological innovations. Population increase has also provided a viable market for technological goods that has since transformed the social interactions of the populations through facilitation of communication, speeding, and access to information. The technology scene receives support from the co mmunity who utilise it and provide the demand required for the re- production of technological devices. The advertisement industry entails the creation of awareness on new and old products in the market. Following the influx of non-native people, increased birth rates and advanced technology, advertisement strategies are more dynamic and practical. This is because there are many products in the market that offer similar values hence the need to inform the buyers of their existence and utility values. Advertisement in Vegas is fragmented and dynamic (Simich 2). They utilize technological innovations such as the internet, audio and visual channels as well as use of billboards and cards. The music industry has been vibrant in advertisement. This is because, the population comprises of many young people. The rap and rock music genres form the background music of many adverts. These aim at capturing the attention of the entire population because