How to Create a Killer Content Strategy for Your New Blog - CoSchedule

How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life. How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life.

Las Vegas, Nevada Essay Example | Topics and Well Written Essays - 500 words

Las Vegas, Nevada - Essay Example Las Vegas, Nevada ranks among the pioneer regions to embrace technological developments. This is because Las Vegas has always been a busy city famed for its earlier role in the entertainment industry. Investor’s focus on Vegas to initiate innovations that is marketable to populations living within the popular culture. This has resulted in unprecedented introduction of new technology to all groups of people. Kelion (1) highlights â€Å"Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show†. Researchers have continually focused on Vegas to draw new statistics about the impact and spread of technological innovations. Population increase has also provided a viable market for technological goods that has since transformed the social interactions of the populations through facilitation of communication, speeding, and access to information. The technology scene receives support from the co mmunity who utilise it and provide the demand required for the re- production of technological devices. The advertisement industry entails the creation of awareness on new and old products in the market. Following the influx of non-native people, increased birth rates and advanced technology, advertisement strategies are more dynamic and practical. This is because there are many products in the market that offer similar values hence the need to inform the buyers of their existence and utility values. Advertisement in Vegas is fragmented and dynamic (Simich 2). They utilize technological innovations such as the internet, audio and visual channels as well as use of billboards and cards. The music industry has been vibrant in advertisement. This is because, the population comprises of many young people. The rap and rock music genres form the background music of many adverts. These aim at capturing the attention of the entire population because

Analogue-digital and Digital-analogue conversion Essay

Analogue-digital and Digital-analogue conversion - Essay Example music record (Dallet and Silva, 2005). Analogue signals are usually continuous and variable in nature are they can be represented by a variable wave. On the other hand, digital signals are multi-level in the sense that it only varies after some predetermined time hence it is easier to predict its future processes. The essence of analogue to digital is to convert the data contained in an analogue signals into a more presentable form without altering the initial content (Pelgrom, 2013). There are numerous methods that are in use when it comes to analogue to digital conversion the type of techniques that is chosen depends on the requirements of the user. For instance, is the user wants a quick conversion technique then he/she will opt for a faster ADC, alternatively if he/she wants an accurate conversion process then he will indeed opt for an accurate ADC. However, in all case the same principle is utilised to conduct the conversion process. The sequence of bits in a typical digital representation infers a number that whereby each bit has twice the weight of the next bit in the sequence, for instance; bn-1, bn-2†¦Ã¢â‚¬ ¦b0 (Shoop, 2001). There are different procedures for A/D transformation, including flash, half blaze, integrator, delta sigma or modulator, progressively rough guess, and voltage-to-recurrence. A flash ADC applies the info in parallel to numerous quick comparators whose edges are just as dispersed all through the sought data voltage range, ordinarily 1V. At any minute, all the comparators that have edges underneath the info voltage are on, and the rest are off. Half-streak simple to advanced converters focus their yield code by digitally joining the aftereffects of two successively performed lower-determination streak changes. An integrator is an ADC whose return system speaks to the standard estimation of the voltage information more than a given time

Public Speaking And The Road To Success

Public Speaking And The Road To Success This is my first assignment in Public Speaking, and my topic is The Road to Success. I choose The Road to Success to be my topic is because I consider that it is very important to us. In our life we have many of choice and those choices are the Road. The Road that we choose will be reflected in our future. Are the Road is go to Success or Failure it is not just choose it only and we also have to know how to walk on the Road that we choose. Perhaps we will meet many difficulties and setbacks on the Road, but we must be strong enough to face it, to reach the destination that named success. Otherwise we can only reach to the destination that named failure. Body Definition of The Road to Success The Road to Success is means that the Road go to the Success, this road is not easy to go through because you may be will meet many of the problem and obstacle. But you cannot give up and you have to be strong and courageous to face it because at the back of those problem and obstacle, have your destination that called Success. If you choose to marking time or just choose to only take the shortcuts, you will never reach to the Success, and you may be will go to the place that called Failure! 3 Road To Success Many of the people would ask me that why we to choose the Road, it is because in our life we dont just have one Road only because we have many of the Road to choose and we have to choose it also. I know that wants to make a decision is not an easy thing, and it is not only related to you now, it will also involve you in the future. So when you are make a decision, you must to know that it will bring what consequences for you, and you also have to know that are you made the right decision for you, at the last that you have to bear that all any consequences that it will bring to you in your life. I know that The Road to Success is not an easy Road to walk on, but you have to know that in this world there is no free lunch. So if you want to achieve your goal, you have to know that how to pay for it. It is because if you do not want to make any pay, you will not get anything from the return. So do not think that the benefits of this world will just fall from the sky for you that are because you are not the special one in the world. So anyone that who wants to reaches to the Success, he or she has to be go through on the Road that he or she choose. 4 But I want to tell you all that, if you really want go to the Success, you have to go exactly straight, and if you meet so many of problem and obstacle on the Road that you have choose, please be strong and courageous to face it, do not just escaping from all the problems and obstacles, then just look for those shortcuts. Because when you are walk on the wrong step, you will not arrive to the destination that called Success any more, and you will arrive to the place that called Failure. So I hope that when you all choose your own Road in the time, please think clearly that what Road you have choose and do not just think that you wants to reach to the destination in the short time. We all are normal people; no any one of us is an exception, so that we all will have the experienced on the same way, so please do not think that only you have to go through on the Road. Even those well-known entrepreneurs, politicians, scientists, musicians and so on. They also just like us. They also have to go through such a difficult Road, you have to know that the reason that why today they will be so successful is because they do not give up their choice on the Road that they choose, they were brave to face the Road that are brought so many problems for they. Therefore, today, they will so successful! So do not easily to give up or go back because as long as you are willing to face whatever will comes on the Road that you choose, one day you will also become like them so successful! 5 The Road that each person choose are different, and perhaps that the Road that some people choose are go very easily, but you no need have to envy them because it may have been before he already put a lot of his thoughts on the Road that he choose that you do not know. So you just need to focus on your own Road is enough already, remember that the more you pay, the more that you can also can get. As long as you are willing to pay for it, so you no need to fear that you will not get anything returns from it because time will prove all. Rome and the pyramids are not built in a day, they are also using a lot of time to build it, so if you want to success is also not just in a short time you will success, perhaps walk on the Road that you choose cost you a lot of time, but please believe me that it definitely worth your time to spend. As long as you have the heart to walk on the Road that you choose, one day you will reach to the destination that called Success. So time is not any problem for you. God is fair for everyone. So the Road that you choose that go to Success must be broaden by yourself, but is it will bring you reach to the success? That is only you can go through by the decision that you choose because the fate is rests in your own hands you have to find out by yourself. 6 Poem by Sylvia Chidi The Road to Success We all want to walk on the road of success But do you day by day measure your progress Do you have a vision? Do you have a mission? You need one even if it is inspired by television We all want to walk on the road of success But do you day by day measure your progress Critically look at your personal development Grizzle over the final accomplishment Decide on the instruments you need at the moment? On its road, there are many paths to take With many sacrifices along the way to make Patience, faith and hard work, please dont forsake Or your dreams will pour empty into a wide lake We all want to walk on the road of success But do you day by day measure your progress Is your vision greater than greatness? You are the first one you must try to impress Take a step at a time and do not digress For success when achieved, I say without sarcasm Is more gratifying than any orgasm 7 Conclusion When finish my Public Speaking assignment I found out that wants to do a assignment is not an easy work. But because of my topic The Road to Success, no matter how hard or how difficult it is, I have to be strong to face it. So I did not give up and today my assignment already finish. I choose the Road so I have to go through it, when I was walk on the Road I have meet many problem but I use my best to solve all the problem that I meet, so now I already reach to my Success. The Success that I reach is I finish my assignment. 8 Reference

Censorship of Pornography :: Social Issues Argumentative Censor Porn Essays

Censorship of Pornography Sex, Erotica, nude women, three some, these are some keywords for finding pornography on the internet. The censorship of pornography has a positive affect on the United States of America and is a good thing because pornography leads to crime, pornography has no positive effects on society, and censoring pornography is not against the constitution. Crimes and pornography have a direct and apparent link. Eighty-one percent of criminals rate pornography as their highest sexual interest ( ). This means that the clear majority of criminals love pornography and find it highly interesting, most other people probably rank other human beings as their highest sexual interest. When an adult book store is closed the crime rate in the surrounding areas falls significantly ( 188). Also It was found that child molesters have a higher probability of molesting a larger number of victims and it is likely that these offenders have some access to pornography or erotica. ( 189). Over all crime and pornography do have a link between them and that makes censoring it a positive idea for America. Pornography has no positive effect on society. The American population agrees that pornography does not serve a legitimate purpose. Seventy-two percent of Americans want some sort of crack down on pornography. Also Ninety-two percent of Americans want a crack down on child pornography because it has no value and is disgusting and against the law ( 179). Pornography was found to have little redeeming social value by artistic criteria and is close to worth less ( 218). The censoring of pornography is not against the United States Constitution. The reason why pornography is not included under the constitution is because it was demeaned by the United States Supreme court in 1973 to be lewd and obscene material ( 173). The first amendment was intended to protect political speech in America not the speech that includes the exploiting of women and photography of women being raped ( 183). The founding fathers did not intend for their bill of rights to be exploited in the ways that it is today they would have wanted us to have a safe and peaceful society. That would be one that does not include pornography. The opposition to the censoring of pornography will say that it is against the United States Constitution, which it is not. They will also say that it is censoring thoughts and ideas not actions.

Ba Na Hill

Last year, I met a lot of trouble and suffer from stress because of hard working and studying. Therefore, I spent one day with my family to have a trip to Bana Hill and it has left many deep impression for me. After this trip, I Ba Na – Chua Mount Tourist Area is located in Hoa Vang District, 30km from the centre of Danang City so it took me about 1 hour to arrive at Dream Creek Station of Ba Na hills by car. Then, we bought tickets to ride by cable car which is the longest cable car in the world.A modern system of cable cars helps us get a bird's-eye view, very miraculous and attractive while enjoying a feeling of flying in the blue sky amidst the clouds and wind. Sitting on carbin cable suspended between the middle cloud, looking down at the vast mountains below, we saw many majestic forests and spectacular waterfalls,. After 15 minute, in front of my eyes, the French’s village was hidden in fogs. It was very ancient and splended with many old castle which is Frenchâ €™s architecture. I'm sure that anybody who has visited Ba Na can't forget this village.Arrive at Gare Ba Na, the first thing we noticed when approaching this gare were some villas perched on a hill top or hillside, behind thick pine forests and almost invisible on this foggy morning. Then,we walked to Fantasy Park which is so modern and attractive. I felt like here was Disney Land. There are funny games for children and thrilling ones for youth and older. At international indoor entertainment amusement Fantasy Park, there are 3 food and beverage areas served European, Asian foods, retail shop with many kinds of products. Next, we visited to one of the biggest temples of Ba Na hills which have a huge Buddha’s statue.In the alley, there was chirping birds, delicate flowery perfumes and many butterflies circled around. The courtyard of the temple is lined with stone. All tiredness seemed to disappear when we see the Buddha’s statue which stand out from and the tranqu il atmosphere of this temple. Visitor to Ba Na in summer can feel the climate of four seasons in one day. In the morning and afternoon, it is cool like the weather of spring and autumn. At noon, it is as sunny and cloudless as the weather of summer. And it is cold in the evening. The main attraction is exploring the forest paths and wandering among the ruined villas.In night, we enjoyed the cold air of Ba Na like winter. Then, we joined to camp-fire with other visitors, sang funny songs and danced together. End of the day, we returned to the hotel to sleep and prepare to leave Ba Na. The breathtaking sights from the top of the mountain make the viewers feel like there really is a different life as they enjoy the happiness of the things that are never known in a bustling urban lifestyle. No one can't deny that Ba Na hill is a masterpiece of nature and a pride of Da Nang city. So what a pity if I don't visit Ba Na to relax and enjoy the beauty of nature with my families.

Poverty Between Rich And Poor Countries - 1536 Words

Countries of the world can clearly be divided into rich and poor. These rich and established countries already having a developed education system, health care system, and strong central government where as these poor and developing countries are struggling with all of the above. Poor countries also suffering from terrible diseases, crime, and corruption on all fronts, including government; something that these rich and powerful countries know not much about. However, when the question comes up, â€Å"Do these rich nations owe poor nations?† The answer should and always be no. Rich countries are not responsible for the huge amounts of debts that these developing countries are in, they are not responsible for the misuse of grants and loans giving to these developing countries, and they are certainly not responsible for all of the corruptions in government and commerce that take place in most of these developing countries. With that being said, these rich countries do not owe th ese poor developing countries anything, but should aid in their development. With the gap widening between rich and poor nations, this cycle will continue until the gap is too wide to be fixed. These established countries must take more responsibility into assisting these developing countries and bridging the gap between rich and poor. Wealthy countries have an obligation to maintain and grow their own wealth in order to keep a stable economy. The economic term â€Å"pareto optimal† is the idea that one cannotShow MoreRelatedPoverty : A Economic Disparity Between The Rich And Poor1361 Words   |  6 Pageseconomic disparity between the rich and the poor. 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It is something that manyRead MoreA Theoretical Review Of Global Stratification913 Words   |  4 Pagessocial inequality throughout the world. It is an unequal distribution of wealth and poverty, of resources and opportunities. Global stratification is much greater than social stratification in the United States or in any single nation and continues to increase. The poorest people in the United States have a much higher quality of life than most other people in the world. As a result of this global inequality, countries are classified into three categories, high-income, middle-income, and low-incomeRead MoreProsperity and Poverty in the UK1607 Words   |  7 PagesProsperity and Poverty in the UK In recent years growth of the UK economy has been dramatic as even minute increases in a countrys growth rate can result in remarkable changes in living standards over just one generation. The average family can now expect, cars, technologically advanced entertainment, further education for its children and a longer life than ever. Has the less fortunate been left behind as the rest of society has prospered. Recent economic research